传媒在消费社会中的作用研究产业经济学专业论文.docxVIP

Abstract China has entered into the consumerism society during the twenty-first century. And consumption has become the center of the life. The spread of the international consumption culture also changed the domestic consumption pattern. Luxury consumption made people enter into a vortex of blind consumption. With the promotion of digital wave, the media seizes peoples psychological characteristics. By virtue of its sensitivity, the media leads the trend of the consumption which becomes the focus of society. As a new thing in China, the media industry has many shortcomings. Therefore, it has positive significance to discuss the role of the media in the consumerism society to develop the situation of Chinas media consumption system . In this paper, the media consumption means that the media promotes consumption system, including the media dissemination of consumer information and consumer information and human relations. This paper studies the relationship between media and consumption, the focus is the impact of media on consumer spending rather than the media itself. It means a detailed analysis of positive and negative effects of media on the consumer, and then through the media to build their own reform and improve the situation of China Promoting media consumption system to promote the development of the Chinese consumer. This article bases on the impact of media on the consumer in the consumer society, discuss how to establish a media system. Firstly, define the consumer society , get some features to some extent of consumer society. At the same time , explore its relationship with the media, recognizing the consumer society and mass media are inseparable; Secondly, through both positive and negative aspects of the media in the consumer society discuss the consumption effect. This paper analyzes the effects of media consumption from the main target consumer demand, consumption, consumerism, consumption structure, consumer behavior, consumer safety and consume