加拿大网零售调查和研究研究报告.pptVIP

36th Annual Retail Council of Canada ConferenceJames VogtleJune 19, 2000 THE CANADIAN ONLINE RETAILING REPORTA Snapshot of Online Retailers In Canada Joint research project of The Boston Consulting Group and Retail Council of Canada Benchmarking survey of Canadian online retailers All major business-to-consumer e-commerce categories Pure-play and multichannel companies Based on first quarter 2000 data Consistent methodology to other BCG studies, enabling global comparisons CANADA AT THE FORE OF BROADBAND PENETRATION CANADIANS BROWSING, BUT FEWER BUYING GREATER SENSITIVITY TO SECURITY