电子商务--网络营销】（ppt107页）.pptVIP

网络营销 Marketing on the web When to use product-based and customer-based marketing strategies Communicating with different market segments Customer relationship intensity and the customer relationship life cycle Using advertising on the web E-mail marketing来自 中国最大的资料库下载 Technology-enabled customer relationship management Creating and maintaining brands on the web Search engine positioning and domain name selection 1. Web marketing strategies Market mix: the combination of elements that they use to achieve their goals for selling and promoting their products and services.来自 中国最大的资料库下载 Market st