消费主义文化视域下对体育新闻报道的审视跟反思.pdf

第 26卷第 10期 山东体育学院学报 Vo.l 26 No. 10 2010年 10月 Journal of Shandong In titute of Phy ical Education and Sport October 2010 陈 治 (, 475001) : 改革开放后, 起源于西方社会的消费主义正在渗透中国城乡社会的日常生活 域在消费主义初露端倪 的时代, 中国媒体体育新闻报道表现出全球化媚俗化和娱乐化的时代特征在消费主义文化影响下, 中国媒体 体育新闻报道贴近受众习惯, 内容由硬新闻 向软新闻 转变; 主体形象由 民族英雄 向商业偶像 转变; 报 道方式由 刚性说教 向 柔性娱乐 转变; 媒介形式由单 一有限 向 多样融合 转变改革开放以来, 消费主义 文化对我国社会产生了相当大的影响, 媒体体育新闻报道一元化价值观的主导地位遇到了多元化价值观的挑战 同时, 消费主义文化改变了人们的生活方式, 使人们对 休闲 日益关注消费主义文化的负面影响正是导致我 国媒体体育新闻报道失范行为的根源之一 : 消费主义; 体育新闻报道; 媒体; 改革开放; 反思 : G80- 05 : A : 1006- 2076( 20 10) 10- 0026- 06 Survey and ref lection on m edia sport new s report from the angle of con sum erism culture CH EN Zh i (S chool of Phy sical Education, H enan Un iversity, K afi eng 47500 1, Ch ina) Abs tract: S ince reform and opening- up, con um erim, wh ich com e from we tern ociety, i penetrating all kind of daily life field in Ch ine e ociety. In the era of con um erim, m edia port new report i characterized by globalization, popu larization and entertainm ent orientation. Under the influence of con um erim cu lture, m ed ia port new report in China pre e clo e to the m a hab it. It conten t change from hard new to oft new ; it m ain body mi age change from national heroe to comm ercial idol; it report w ay change from lecture to en tertainm ent; it m ed ia form change from inglene to m u ltiplicity. S ince reform and open ing- up, con um erim cu lture m ake great influence on Ch ine e ociety. The unified value of m edia port new report i challenged by heterogeneou value . A t the am e tmi e, con um erim culture change people! life pattern, m ake them pay attention to lei ure. The negative effect of con um erim culture are one of the root wh ich re ult in anom ie behav ior in Ch ine e m edia port report. K ey w ord s: con um erim; port new report; m edia; reform and opening- up , , , ,