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上海xx产广场营销执行方案计划
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上海**房产经纪咨询有限公司 **广场营销执行方案上海**房产经纪咨询有限公司 **广场营销执行方案
目 录
一．项目定位·····························································P3
1、项目评判
2、市场形象定位
3、目标客户定位
4、目标客户分析
二．推广策略·····························································P12
1、策略概述
2、推广阶段
3、推广费用预算
三．广告企划·····························································P19
1、广告总精神
2、阶段广告执行计划
3、媒体计划
四．工作进度表·····························································P43
序
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