汉规矩镜纹样在女性化妆品包装设计中的应用-包装工程.PDFVIP

第 39 卷 第 6 期 包 装 工 程 2018 年 3 月 PACKAGING ENGINEERING 69 汉规矩镜纹样在女性化妆品包装设计中的应用 杨晓燕，王美玲，杜越 （陕西科技大学，西安 710021 ） 摘要： 目的 将传统纹样元素运用到现代化妆品的包装设计中，使设计方案从图案、色彩、主题等方面 都能体现传统文化的内涵。方法 通过对铜镜艺术特征及文化进行分析，结合现代图形的构成法则进行 重新解构设计，提出传统纹样衍生并再设计的图形创意方法，实现了传统图形与现代流行风格的融合， 最后以创作案例予以验证。结论 将传统装饰图案与现代女性化妆品的包装风格相结合，不仅能使设计 对象体现出汉文化的魅力，还可以实现汉文化的传承与创新。 关键词：汉规矩铜镜；纹样衍生设计；分割构成；传统与现代；女性化妆品包装 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2018)06-0069-05 DOI ：10.19554/j.cnki.1001-3563.2018.06.014 Application of Patterns of Han Dynasty Rectangular Bronze Mirror in Female Cosmetic Packaging Design YANG Xiao-yan, WANG Mei-ling, DU Yue (Shaanxi University of Science and Technology, Xian 710021, China) ABSTRACT: The traditional pattern elements are applied to the packaging design of modern cosmetics, so that the design scheme can reflect the connotation of traditional culture from the aspects of patterns, colors and themes. Based on the ar- tistic characteristics and cultural analysis of bronze mirrors, the restructure design is made combined with the constitu- tion rules of modern graphic. A graphic creative method for the traditional pattern derivation and redesign is proposed, which realizes the integration of traditional graphics and modern popular style. Finally, it is verified by a creative case. The combination of traditional decorative patterns and modern female cosmetics packaging can not only reflect the charm of Chinese culture, but also achieve the inheritance and innovation of Chinese culture. KEY WORDS: Han dynasty bronze mirror with rectangular; pattern derivative design; construction segmentation; tradi- tion and modernity ; female cosmetic packaging 在全