1.人员推销形式_教学设计方案.docx

2018年广东省中等职业学校“创新杯”教师信息化教学说课比赛 2018 教学设计《人员推销形式》2018年广东省中等职业学校 教学设计 《人员推销形式》 2018年广东省中等职业学校“创新杯” 教师信息化教学说课比赛 《人员推销形式》教学设计 目录 一、教学基本情况····························································1 二、教学流程································································3 三、教学实施过程····························································4 （一）课前准备——信息传递，自主学习···········································4 （二）课中探究——协作实践，体悟内化···········································5 1.预习分析，强化指导······················································5 2.情境导入，设疑激趣······················································5 3.知识铺垫，逐层探究······················································6 4.连线企业，创建任务 ·····················································7 5.任务探究，成果分享 ·····················································7 6.知识检验，学以致用······················································8 7.总结评价，激劣扬优······················································9 （三）课后延伸——巩固反思，拓展提升············································9 四、教学反思·································································10 五、附件·····································································11 附件1······································································11 附件2······································································12 附件3······································································12 附件4······································································13 PAGE \* MERGEFORMAT13 一、教学基本情况 课题名称 《人员推销形式》 授课班级 2017级市场营销 课的类型 综合课 授课学时 2 使用教材 《市场营销知识》冯金祥主编 中等职业教育国家规划教材 高等教育出版社 教学 内容 分析 《市场营销学》是市场营销专业的核心课程，是一门侧重于锻炼学生销售技能的实操性很强的课程。其中人员促销是重要的教学单元，是技术性与艺术性紧密结合的一节。因此，本课基于市场销售人员的的岗位要求设置小组实践活动，要求学生充分掌握人员推销的概念及特点的基础上就人员推销的形式及技巧进行实际训练，并运用信息化技术，拓展教学空间，丰富学习内容，提高学生综合分析，应用知识解决问题的能力。 学情 分析 教学对象是2017级市场营销专业学生，他们对人员推销的认知规律是： 1.知识基础与经验储备 本次课授课对象是17级市营班学生。他们未来将主要从事销售岗位，要求具备较强的推销技能。在本课学习之前，他们了解了营销过程，初识消费者购买行为模式，熟悉利用平台资源进行自主学习，具备了一定的人员推销技能基础。但缺乏岗位实践经验，运用理论解决实际问题的能力不足。 2.学习态度与方式 该班学生热情积极、有活力，乐于参加模拟推销实践活动