《市场营销专业英语教程》chapter03.ppt

* Situational influences can be defined as all those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior. 5 types: 1. Physical features: location, decor, sounds, aromas, lighting, weather, and visible configurations 2. Social features: Other persons present, their characteristics, their apparent roles and interpersonal interactions. Situational Influences on Consumer Decision Making * 3. Time: e.g. time since last purchase, time since or until meals or paydays, and time constraints. 4. Task features: intent or requir