普华永道——City summary_GD_Zhanjiang_031020.pptVIP

* * Zhanjiang 1. Market size market share Leading brands’ market shares (2002) Leading brands volume shares Leading brands Sales volume 2002 Haizhu 100,000 Tsingtao 70,000 Pearl River 10,000 Kingway 10,000 Leading brand total 190,000 Total size 220,000 Share of leading brand 86.4% Unit: HLS Source: PwC research China Beer Association Market size share 4. On-premise and off-premise volume share Hypermarket Supermarket Convenience Store Kiosk Restaurant (Chinese food) Entertainment Restaurant (Western food) Off-premise 40% On-premise 60% Source: PwC research Market size share 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话5. Recent promotion activities of key brands Haizhu Tsingtao Discount b b Complimentary Prize within package b b Free drink b b Lucky draw b b Same price, large size Promotion package b b Coupon b b Gifts b b Points accumulation b b Key promotions Source: PwC research Market size share 6. Key players trade margins Distribution channel Haizhu (24*Quart Bottle) Tsingtao (24*Quart Bottle) Manufacturer 1st tier wholesaler 2nd tier wholesaler 48-49 49-50 51 2.1% 3.0% 48-49 49-50 N/A 2.1% N/A Source: PwC research China Beer Association Market size share 7. Key brands in each off-premise outlet type and typical retail margins Brand SKU Typical purchasing price Typical sales price Margin Supermarket Classic Haizhu 640 ml 2.36 3.0 27% Classic Tsingtao 640 ml 2.42 2.8 16% Classic Pearl River 640 ml N/A 2.7 N/A Classic Kingway 640 ml N/A 3.8 N/A Convenience store Classic Haizhu 640 ml 2.5 3.0 20% Classic Tsingtao 640 ml 2.36 3.0 27% Kiosk Classic Haizhu 640 ml 2.5 3.0 20% Classic Tsingtao 640 ml 2.33 3.0 29% Unit: Rmb Source: PwC research Market size share 8. Purchasing criteria of retailers Brand image Price point Sales volume Profits Quality Sales support Package Supermarket Convenience store Kiosk ① ② ③ ① ③ ②