中国企业品牌策划研究.docVIP

中国企业的品牌策划研究 　　摘要：在市场经济发展日趋深化的今天，品牌对于企业生存和发展的重要性已众所周知。世界性品牌的拥有量已成为衡量一个国家实力的重要标准，而中国知名的民族品牌少之又少。中国经济的发展也因此受到了种种阻碍。本文基于我国品牌的困境以及形成原因的分析，提出了我国民族品牌的构建方案以及创新的营销策略。 　　关键词：困境 品牌观念 营销策略 民族情感 　　 　　Abstract：As we all know, with the development of marketing economics, brand is absolutely important for the enterprises’ existence and growth. Possessing a mass of worldwide brands has become a significant benchmark to measure a country’s actual strength. But there are few famous brands in Chinese company. Hence, economic development of China has gone through a lot of difficulties. According to the analys