美团网站及其创新营销模式研究.docVIP

美闭网的诞生，新兴消费模式极大方便/人们的“衣，食，住，行”等方方面面，同 吋也触发了一场电子商务商业团购浪潮，是机遇也是挑战。与美团网发展的冋一时期，相继 兴起与之竞争的各式网络购物网，同样是新兴的营销创新模式却有的面临着倒闭。木文通过 对美团网自身的网络消费平台的运营发展，及美团创新营销模式去分析研究，找出为什么美 团网能做如此成功，而别的网站却做得一塌糊涂的实质性问题：目的是为了进一步明晰走适 合白身网站的创新营销的重要性，及作为任何企业在今后发展屮在品牌门碑，创新服务，以及 互联网推广方面所应该注意的问题，并根据问题找出相关恰当对策，对同行网络购物企业的 发展提供有力的借鉴。 关键词：电子商务网络购物网络消费平台美团网互联网推广 [abstract] The birth of beautiful round net，new consumption patterns greatly facilitate people ’’clothing，food, live, row” and other aspects, but alsotriggered a wave of e-commerce business group purchase，the opportunities and challenges. The same period development and beauty group net, successive rise of various network shopping network rival，is also the model of marketing innovation emerging but some faces collapse. In this paper, through the network platform to beautiful round net consumption of its business development，and Beauty Groupinnovative marketing model to analysis, to find out why the beautiful round net can do so successfully, but other sites do substantive problems in a complete mess: the purpose is to further clarify theimportance to its website marketing innovation, and as any enterprise in the future in the development of brand reputation, innovative services,and the Internet promotion should pay attention to the problem，and according to the problems and find out the related appropriatecountermeasures，and provides a reference to the development of peernetwork shopping enterprise. [key words] E-commerce、online shopping、consumer network platform、beautiful group net word origin、 internet promotion TOC \o 1-5 \h \z 弓 I W 4 HYPERLINK \l bookmark1 \o Current Document \h —\美团网站及其发展历程 4 HYPERLINK \l bookmark2 \o Current Document \h （一） 美团网站概述 4 HYPERLINK \l bookmark3 \o Current Document \h （二） 美团网站的发展背景 5 HYPERLINK \l bookmark4 \o Current Document \h （三） 美团网站的发展历程 6 HYPERLINK \l bookmark5 \o Current Document \h 二、 美团网站创新思维服务体系 7 HYPERLINK \l bookmark6 \o Current Document \h （一） 高信度的服务 7 HYPERLINK \l bookmark7 \o Current Document