干洗行业特许经营模式与成功关键要素研究.pdf

andfairtreatafter forward the mode for conflict．Bringingoperationfittinglaundry andsuccessful describedasfollow： keypoint Thefirst level hiberarchy：Marcoscopical 1、The directiontobusinessof development greenzoology Thesecond level hiberarchy：industry 1、Perfect isthe ofthenormative trainingsystemprecondition scaleeffectscientificsetof 2、Enjoy by laundry 3、Scientific stimulate personnelsalarysystem，perfectsystem Thetllird level hiberarchy：organization 1、Correctmarketorientationandchoiceofcustomer 2、theflow andrelativestorefrontsale on design customer focusing requirement 3、Total control quality 4、Makethesaleinthesamelevelon seasondiversiformand every by operation costreduction I above Canbeusedasareferenceforthe ofthe hope suggestion development Chinese andthe whocaveoutthe laundry people laundry shop Key business，successfulelement，brand words：laundry，licensingkey IV 目 录 摘蓦芒……………………………………………………………………………………………………………………………I ABSTRACT Ⅲ 第一章绪论 1．1研究背景…………………………………………………………………………………………l 1．1．1干洗竞争加剧………………………………………………………………………………l 1．1．2特许经营符合市场趋势……………………………………………………………………2 1．1_3特许经营是扩张的主要手段……