j26q公司供应链管理服务的竞争策略分析.pdfVIP

THE RESEARCH ON JQ’S COMPETITION STRATEGY OF SUPPLY CHAIN MANAGEMENT SERVICE ABSTRACT In the past 20 years, China has been developed into the largest export country for bathroom products. Chinese enterprises play a critical role in the supply chain of global bathroom products. However, there are many problems in Chinese enterprises, which urge international buyers to employ professional service companies for assistance in supply chain establishment in China. Moreover, the fast economic development in emerging markets, especially in South American market, booms bathroom product related industry. And these emerging markets provide new opportunities for Chinese enterprises and also service companies who are specialized in supply chain management. With this market opportunity, JQ International Consulting and Trading Co., Ltd. was established and focus on offering service to overseas buyers for supply chain management in China. Although JQ has got some achievement during the past 4 years, some problems prevent JQ from further development, such as low brand awareness, limited customer resource, and imperfect service procedures and so on. On the other hand, competition will become fiercer since more players will be in this field due to development of emerging markets. Therefore, JQ has to adjust its competition strategy for company’s sustainable development. This paper makes research on how JQ shall improve and execute its competition strategy. It will be divided into 7 chapters. First of all, the paper elaborates market back