电子商务(网络营销)在我国珠宝行业的应用与分析.pdfVIP

electron ic comrn erce in eurrent intem aljew elry indu stry，and gets som e illu m in atio n to d ev e lo P e le etro n ie co ln lllere e an d n etw o rk m ark etin g in jew elry enterprises.F inall又 tak ing T W C om Pan y as a case，th e au th or an a ly z e s th e b a ck g ro u n d an d o P eratin g stra te g y o f its e le c tro n ie n e tw o rk m arketing for Palladium jew elries，and show s how T W C om P any c o n du cte d th is m ark etin g m o d e ，an d th u s sy stem atica lly c o n e lu d e s so m e so lu tio n s an d su g g e stio n s o n th e e le ctro n ic co m m erc e d ev e lo P m en t o f intem aljew elry indu stry. T h e m a in oP in io n s o n d ev e lo P in g e lectro n ie n etw o rk m ark etin g in h om e jew elry indu stry : 1 .E le etro n ic co pn ln erc e 15 th e o n ly w a y to a ch iev e lo w c o st a n d h igh exP an sion ofhom e jew elry indu stry. 2 . It’5 n ec e ssary to m ak e a co n cre te d iv isio n o f e le ctro n ic m ark e ts ofjew elries and an accurate location of the Produ cts. 3 .To d ev e lo P a P ro fit m o d e an d m ark etin g strateg y o n th e b a sis o f c o m P an y ’5 ad v an ta g e s. 4 .TO fu lly re a liz e th e iln P o rtan t ro le th at P ric e a d v an ta g e P lay s in currentjew elry electron ic com m erce. 5 .A n ex c e llen t m ateh b e tw e Cn re a l Sto re s a n d v irtu a l Sto re s w ill b e a n ew trend of th e dev eloPm ent of jew elry eIeetron ic com m erce in the fu tu rC . T h e inn o v atio n o f th e th e sis lie s in th e au th o r ’5 em P iric a l stu d y o n th e o P er atin g m o d e o f T W C o ln P an y ’5 e le etro n ic n etw o rk m ark etin g fo r P alladium jew elries，th e co