XX市场效率调查.pdf

Marketing efficiency 2002: Relevance and approaches from the perspective of German marketing managers Main findings Munich, April 22, 2002 MUC-97002-043-04-02-G_E.ppt 1 Survey of marketing efficiency 2002 – summary (1) • 68% of all interviewed companies say that marketing efficiency is a crucial challenge for most companies, particularly for large companies operating in marketing intensive industries such as consumer goods • 71% of all companies also indicate that the efficiency pressure on marketing ac