西交大战略管理课件 八教学讲义.pptVIP

Chapter 8;Example: Aircraft manufacturers Boeing or Airbus;Motivations for International Expansion;Factor Conditions;International Strategy Opportunities and Outcomes;International Differentiation;International Focus Strategies;Three Corporate Strategies;Multi-Domestic Strategy;Products are standardized across national markets;Seeks to achieve both global efficiency and local responsiveness;International Corporate Strategy;International Corporate Strategy;International Corporate Strategy;International Strategy Opportunities and Outcomes;Common way to enter new international markets;Choice of I