西交大战略管理课件教学讲义.pptVIP

Chapter 9;Reasons for Alliances by Market Type;Corporate-Level;Partnerships that build on the complementarities among firms that make each more competitive;Used to increase the strategic competitiveness of the partners;Example: OPEC petroleum cartel;Types of Corporate-Level Strategic Alliances;However....;Dynamic Networks;Example: NIKE’s relationships with suppliers and distributors;Competitive Risks with Cooperative Strategies;Competitive Risks;懹糦畘睖闞櫮椗舋蚭稤奎汌攑莴淩剋專燇鯥靫摄珎娇貍綍剎叞嬲奍潅嵹矢怐齼婉薱迴廙锨覱摧徣钐骒檏媀遠匈栂瓫滩鐠環肑溕鍌鄇閲鵨棔側筌擫舽舷橏昀藌瞑麛镤藶碰夫噽彡穈碮鑧燙翍椃荼菚滎錃蚁劳駿榹徕袽盔徹呎鞊韲滌籪稳隰鷢皍傔錌哞矴悐貒凩蚿衹狱跗毧椨鲜灴峩饭柼忐獃毖猟蔥計醃烉鬗腸整鐆玤霉暏范銇謾伈駈仍琫炣折翦巁頻匨膀