战略管理流程讲义英文版13培训 资料.pptVIP

2 6 7 12 12 16 21 19 27 Ch13-* Chapter 13 Corporate Entrepreneurship and Innovation Successful Entrepreneurship The key to success with entrepreneurship and innovation is moving from the invention of ideas to effective commercialization and acceptance in the marketplace Timely Difficult for competitors to imitate Commercially exploitable with present capabilities Innovation and Competitive Advantage Competitive Advantage Provides significant value to customers Fostering Entrepreneurial Innovation Internal Corporate Venturing Three approaches: Cooperating to Produce Innovation Acquiring Inno