Buyun高1-4组件-1单元reading_1.pptx

Welcome to my class!;Dictation;1.What does this advertisement about? ;Watch a TV新建文件夹\公益广告戒烟.avi show;Question:;Reading: Advertisements 1st Period;1st reading;1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? ;1 Where are the advertisements most commonly found? ;2. What is the difference between commercial advertisements and PSAs? ;3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs?;Analyze the structure of the text;Reading Strategy;Consolidation:;;Debate:;;What have you learned today?;1.Make an advertisement for our school. 2.Read the passage fluently. 3.Deal with the language focuses by yourselves. ;;;Homework:;Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s_____ .But they don’t tell c _______ the c ______ truth. Another one is called PSAs, which use a______ and o_____ images and c______ language,are often placed for f____.They d____ with many social i______, which often affect public w______. ;;; Words-matching;What we learned today?;Thanks!