德国《Novum》杂志的嬗变与革新-设计艺术学专业论文.docxVIP

万方数据 万方数据 摘 要 《Novum》杂志由佛伦泽尔（Frenzel）博土于 1924 年创立于德国柏林，其前身是《Gebrauchsgraphik》。 在纳碎时期曾经历短暂的停刊，并于 1971 更名为《Novum Gebrauchsgraphik》直至 1996 年后确定为《Novum》。 这本杂志一路风风雨雨历经了九十个年头，忠实的记录了德国乃至整个世界的近现代平设计发展的历程。 在这近一百年的历史中，《Novum》杂志奉献了近千张杂志封面，这些封面的创作都可视作这本杂志对于世 界各地的设计师、设计事件的持续观察与记录，是一份难得可贵的极具参考价值的研究资料，本文正是以 这些杂志封面做为研究对象，对这本杂志予以深入研究。 文章共分为四个部分：分别论述了《Novum》杂志创刊前的国内外背景以及在这种背景下该杂志所带 有的鲜明特性，进而继续的论证了《Novum》杂志在封面设计中彰显出的商业性、社会性、前瞻性以及在 新技术的推动下杂志封面在印刷工艺方面的创新性，最后概括出《Novum》杂志之所以成功、成为行业标 杆的历史经验与现实经验。研究的成果希望能对当下的设计师、设计类杂志和专业人土有一些启发以及一 定的帮助。 关键字：《Novum》 杂志设计 德国设计 平面设计 I Abstract In 1924, Dr. Frenzel firstly initiated 《Novum》 magazine in Berlin, Germany. The original name of the magazine was 《Gebrauchsgraphik》, and during the Nazi period, the publication had been suspended. In 1971, the magazine changed its name into《Novum Gebrauchsgraphik》, and《Novum》 in 1996. For more than ninety years, 《Novum》 has honestly recorded the history of German, or even international, modern and contemporary graphic design. With thousands of delicate magazine covers and pictures, the publication has been an invaluable source of research, demonstrating a meticulous observation of designers all around the world and also their artistic creations. Consisting of four sections, this dissertation will provide a thorough study of 《Novum》 The first section gives a detailed account of the domestic and international context under which the magazine was created, and also the characteristics of the magazine drawn from its historical background. Secondly, the dissertation continues to focus on the commercial and social value of 《Novum》, demonstrated by its cover design. With new technology, the magazine has shown great foresight and creativity in stimulating the development of printing industry. In the final section, the dissertation turns to summarize the historical and realistic experience exemplified by 《Novum》, and explains how the magazine gradually becomes the most successful case in graphic design industry. By doing so, thi