中国零售业的发展演变与投资机会.pdf

TH E DEVELOPMENT AND INVEST M E N T OPPORTUNITIES OF CHIN ESE RETAIL TRADE ABSTRACT The retail trade is an ancient and traditional industry. It is the terminal market of the whole market system, which can obtain the customers’ feedback of the requirement and carry out the purchase, and so that it has established the center position in the whole national economy. The developing process of Chinese retail trade has reflected not only the general rules of the international retail trade, but also the special background and tracks of its own. The internationalization trend of the retail trade caused from economic globalization, the support platform set up by the progress of information and technology, the development of modern logistics industry are the factors to support the development of the retail trade which changes from tradition to modernization. Chinese retail trade has become one of the most rapid change, open market and furious competition industries during the recent years . Currently there are a lot of achievements in theory studies of the retail trade. Foreign experts pay more attention to the electronics retail, the internationalization trend and etc. Domestic industry insiders pay more attention to the business formal, development trend and strategic choice of the retail enterprises. But to the point of view from the investment, finding some investable opportunities by studying the development process of Chinese retail trade, analyzing the present status, learning the international experiences, judging the future trends is also a significant ta