创新推广理论下中小学微课应用障碍和对策.研究——以江西省部分中小学.研究为例.pdfVIP

are presented at last. Chapter Five Micro-lecture application obstacle factor analysis. Combined with the results of the related literature material, interview and questionnaire investigation and statistics, the Micro-lecture in Basic education in JiangXi province obstacle factors in the popularization and application is studied thoroughly, from the perspective of four major factors in the process of Micro-lecture promoting (Micro-lecture, Transmission channels, Time, Society system). Chapter Six Micro-lecture application obstacles countermeasures. Aiming at the conclusions, the corresponding solution countermeasures are put forward respectively from three promotion body (Department of education, Education institutions, Schools), combining Diffusion of Innovation Theory and Marketing Theory. Chapter Seven Conclusion. Research conclusion and the summary of innovations and shortcomings of this study are conducted finally Key words: Diffsusion of Innovation Theory; Micro-lecture; Obstacle survey; Countermeasures III 目 录 摘 要 I Abstract II 目 录 IV 第一章 绪论 1 1.1 研究背景 1 1.1.1 我国基础教育中存在的不足1 1.1.2 微课的优势特征2 1.1.3 各地兴起微课资源建设热潮4 1.2 研究问题 5 1.3 研究构想 5 1.3.1 研究目的5 1.3.2 研究对象5 1.3.3 研究方法6 1.3.4 研究意义6 第二章 研究综述 7 2.1 概念界定 7 2.1.1 微课7 2.1.2 推广应用8 2.2 国内外微课研究现状 8 2.2.1 国外微课研究现状8 2.2.2 国内微课研究现状10 第三章 理论基础 13 3.1 创新推广理论 13 3.1.1 塔尔德（Gariel Tarde）13 3.1.2 莱恩和格罗斯（Bryce Ryan Neal Gross）13 3.1.3 罗杰斯 (Everett M. Rogers)13 3.1.4 哈夫洛克（Ronald G Havelock）14 3.2 传播学理论 16