边际成本-上海杉达学院.PPT

* * Thinking at the margin helps not only Jack, but all managers in the real world, who make business decisions every day by comparing marginal costs with marginal benefits. * * In the next chapter, we will learn more about how firms choose Q to maximize their profits. * * If you did Active Learning 1 and created a class-generated list of General Motors’ costs, you might return to that list and ask students which of the costs on their list are fixed and which are variable. * * Point out that the TC curve is parallel to the VC curve but is higher by the amount FC. * * Most students quickly