《东方鸿坤房地产开发有限公司营销策略的实证分析论文》-毕业论文设计（学术）.docVIP

l 东方鸿坤房地产开发有限公司营销策略的实证分析 摘要：我将对东方鸿坤地产开发有限公司的营销策略进行分析，通过营销“4P”列出东方鸿坤都运用了哪些营销策略，通过与我所认同万科集团的营销策略、营销策略的制定方法进行对比，评价东方鸿坤的营销策略。进而对东方鸿坤的营销策略提出问题。制定和评价适合东方鸿坤的营销策略，使得东方鸿坤房地产开发有限公司在营销额上更上一层楼。 Abstract: I will be on the Dongfang Hongkun Real Estate Development Company Limited marketing analysis, marketing through 4P list of Dongfang Hongkun use what marketing strategy, through comparing with the Wanke Groups marketing strategy, I agree with the marketing strategy formulation method, evaluation of Oriental Hong Kun marketing strategy. Ask questions and marketing strategies of the Dongfang Hongkun. The formulation and evaluation for Dongfang Hongkun marketing strategy, the Dongfang Hongkun Real Estate Development Co. Ltd. in marketing on the amount of strive for further improvement. 关键词：房地产开发、营销策略 目 录 1.研究背景·························································3 1.1房地产业的发展··················································3 1.1.1近几年国家主要的房地产政策····································3 1.2旅游地产························································4 1.2.1旅游房地产的定义··············································4 1.2.2海南旅游房地产业的发展状况····································5 1.3营销策略························································5 1.3.1营销策略的定义················································5 1.3.2房地产的营销策略··············································5 2万科集团的营销策略················································6 2.1万科集团营销策略的制定依据······································6 2.1.1竞争态势分析··················································6 2.1.2 SWOT分析·····················································7 2.1.3市场细分、聚焦战略············································7 2.2万科集团所用的营销策略··········································8 2.2.1我所认可的万科集团的营销策略·································10 2.3研究意义·······················································11 3企业简介·························································11 3.1东方鸿坤地产开发有限公司简介 ··································11 3.1.1项目介绍·····························