互文性与广告翻译-英语语言文学专业论文.docxVIP

供了一个事实基础。通过总结许多优秀的广告翻译事实，结合作者在 供了一个事实基础。通过总结许多优秀的广告翻译事实，结合作者在 前面的所做理论的探讨，文章最后从互文性的角度提出了两大翻译策 略：其一是在译语中保留原语广告的互文空间，其二是在译语中替代 原语广告的互文空间，并举例说明了这两大策略在广告翻译中的具体 运用。 在论文结尾部分，作者简单地总结了互文性理论的主要观点及其 对广告翻译的启发。除此之外，他还指出了这一理论在翻译实践中的 局限性。尽管互文性理论存在局限性，但是根据在本文中取得的研究 成果，作者相信互文性理论确实开阔广告翻译者的视野，为成功的广 告翻译提出一种新的思路和途径。 关键词：互文性；价值系统；语言特征；翻译策略 Ⅱ AbstractThe Abstract The term“inteneXtuality”was fifst put fonVard by the Fr吉nch literary theorist Julia ChristeVa．She thir止s mat any text resuhs矗om me absorption alld tfansformation of other te)(ts，and she calls mis teXtual characteristic intertextuality． In her opinion，any text is intertextuaI． Stressing the referenco between did’erent texts or wimin a垂Ven text， intertextuahty claims that me understanding of a teXt presupposes the acquaintance of botll references within mis given text aIld references of mis given text tO otller concemed teXts．This memod of understanding a teXt pro、，ides translators wn a brand-new perspe“Ve for inte叩ret洫g teXts．Basil Hatim and Ian Mason soon realize me guiding signmcance of intertextual时iIl traIlslation，hence intmducing thjs theo科to translation． Advertising translation attracts translatorS’utmost interest because of its economic impetus and also proves to be a most challenging task because of me uniqueness of advertising language．With the help of interteXtuality theory，the author of mis p印er仃ies to probe into the most inner ftlnctional system of adVertising language and uncoVers the password of advertising仃anslation． Guided by this idea，the author begins t11e discussion with an in打oduction of intertextuality meory． As a postInodemism tenIl， intertextuality proclaims the death of the author and dissolves me originality of texts by advocating that any text is an open system based upon mutual reference．kspired by the former research achieVement on intertextuality，this paper presents a redefinition for a couple of tcms in mis theo吼i．e．s打ong intertextuality and weal(intertextuaIity，仃om the perspective of reference