华夏公司经营战略研究-工商管理专业论文.docxVIP

摘要， 摘要 ， l磊逮市华夏经济房建设发展公司于1992年经天津市城乡建设委员会批准组 建，配合房改，以建设具有社会保障性质的解困、安居住宅为主，是本市唯一 一家不以赢利为目的的全民所有制房地产一级资质开发企业。卜7 本文从实际出发，系统地研究该公司的经营发展战略。首先从政治法律因 素、社会文化因素、经济因素、技术因素等几个方面对公司所面临的外部环境 进行系统、全面的分析，发现了公司收益的机会，弄清了该公司应当回避的威 胁，进而从企业的物力资源状况、财务状况、市场营销状况、人力资源状况、 技术资源状况等方面对公司内部条件进行深入、细致的分析，明确了公司存在 的优势和弱点。然后，利用层次分析、EFE矩阵、IFE矩阵、SWOT矩阵，对关 键的内外部因素中的机会、威胁、优势、弱点进行分析评价，提出了该公司可 采用的十个战略备选方案。最后利用QSPM方法确定了该公司的两个主要经营战 略方案。 关键词：房地产 经营战略 需求预测 因素评价矩阵 定量战略计划矩阵 AbstractTianjin Abstract Tianjin Huaxia Corporation was built up in l 992 after approved by Tianjin Urban and Suburban Conmuction Council)Its main aim iS to build comfortable houseson order tO solve the difficulties ofthe low-income families，悃hich iS a part of socid security system In doing SO，it coordinates the housing refoHa．It is the only State—owned first-class real estate corporation in this city,who dose not regard profit making as its purpose only． According to the practical situation of HUAXIA,this thesis makes systematic research on the company S strategies in management and development． First，this thesis makes a comprehensive and systematic analysis of the external environment confronted by the company in the aspects of politicsr laws,culture, economy and technology,through which the opportunities that may benefit the company are identified and the risks are clarified． Then，from the aspects of the current situation of the company S resources， finance，sales and marketing，human resources and technical conditions，this thesis makes a thorough and specific analysis of the company S internal environment， identifies the superiority and diagnoses weakness in this company． Moreover,by applying the muhi-level analysis method and EFE Metnx,IFE Matrix,SWOT Matrix,this thesis makes analysis and assessment ofthe oppommities， threats，superiority and weakness existing in the critical internal and external factors On the basis ofanalysis and assessment，ten managing strategies are proposed． In the end of this thesis,by using QSPM Method，two out of t