华兴集团多元化发展战略分析及其战略方案调整研究企业战略与组织管理专业论文.docxVIP

山东科技大学工商管理硕士学位论文摘要 山东科技大学工商管理硕士学位论文 摘要 摘 要 近年来，随着国家经济快速增长，国内石材机械行业发展迅速，市场规模不断扩大， 市场竞争也日益加剧。但是，我国石材机械企业普遍存在产品结构较为单一，开发、生 产能力不足等现象，如何让华兴集团在多元化经营的基础上产生协同效应，增加市场份 额，降低经营风险，成为国内大型骨干石材机械企业共同面临的难题。 随着企业规模的不断扩大，华兴集团在实施多元化发展战略中存在着业务结构不合 理、资源分配及利用不均等问题。鉴于此，本文在借鉴国内外多元化发展战略理论研究 成果和先进经验的基础上，综合应用战略管理的理论方法，首先分析了华兴集团多元化 战略演进过程，并指出其在多元化发展战略实施过程中困境，在此基础上，构建了华兴 集团内部因素评价矩阵（IEF）及外部因素评价矩阵（EFE）环境分析模型，并运用波 士顿矩阵，对华兴集团多元化发展战略及其业务进行了评价，提出了华兴集团多元化发 展战略方案的调整；最后提出了华兴集团多元化发展战略调整方案的措施保障。 关键词：多元化战略，产品组合，波士顿矩阵，IEF，EEF Abstract In recent years, along with the rapid growth of Chinese economy, the domestic machinery industry develops rapidly, the scale of market continues to expand, market competition is also growing. On the other hand, stone machinery enterprise in China have the prevalence of more single product structure, the capacity of development and production is insufficient, how to make enterprises in product diversification based on synergistic effect, increase market share, reduce management risk, which become a big problem that the domestic machinery enterprises must face with. On the basis of domestic and international diversification strategy theory and the advanced experience of research and practice, combined with the practical situation of Huaxing Group, from the enterprise internal strengths and weaknesses, opportunities and threats of the external environment for enterprises working within the group to carry out the investigation questionnaire, to establish Huaxing Group Internal Factor Evaluation Matrix (IEF) and External Factor Evaluation Matrix (EFE), tries to put forward Huaxing Group product diversification feasibility of the development strategy. But the scale of the growing Huaxing group exists some problems in the implementation of multiple development process, such as irrational industrial organization, the companies develop in different ways, resource allocation and use of inequality. Aimed at these problems, this paper uses the BCG matrix to classify and select the existi