化工集团醋酸产品市场营销策略研究工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract Chemical industry has close relationship with people’s daily life. During the recent years, the industry of acetic acid has improved quickly, and the competition of the marketing for the products becomes much more fierce. Marketing strategy becomes the main principle for the competition between the companies. This article makes a brief introduction of the marketing position which is facing Daqing Oilfield Chemical Limited Company, illustrating that the significance and pressure when establishing the marketing strategy, and analyzing the surroundings of the Daqing Oilfield Chemical Limited Company. By the analysis of the outer surroundings for acetic acid, such as the level of the national economic development, the national macropolicy, competitive situation, analysis and prediction for the marketing requirement and the behavior of the consumers. In the article, the author points out the opportunity and the challenge for Daqing Oilfield Chemical Limited Company during the marketing of the acetic acid products. Through the analysis of the inner surroundings, such as, the general state of the company, the marketing situation of the company, try to find out the advantages and disadvantages of the marketing situation. According to the author, Daqing Oilfield Chemical Limited Company is not only facing the good opportunity, but also the fierce threat. From the aspects of the strategy of products and price etc. the author makes an analysis for the marketing situation for the acetic acid products, and points out the problems and shortcomings. On the basis of the analysis, fix the location of the marketing, and put forward the suitable and featured strategy for the products and price of the company. Key words Daqing Oilfield Chemical Limited Company; acetic acid; marketing analysis; marketing strategy - - PAGE IV - 目 录 摘 要 I HYPERLINK \l _bookmark0 Abstract II HYPERLINK \l _bookmark1 第 1 章 绪论 1 HYPERLINK \l _boo