服装电子商务B2C模式探讨.docVIP

服装电子商务B2C模式探讨 Abstract: along with the further development of informatization and networking of the 21st century, will promote the rapid combination of clothing e-commerce and garment enterprises have also entered the e-commerce age? Key words: business—to—consumer, BtoC, BtoC, the clothing and clothing business, the first category of goods sold in 2007, is the largest in the world. Clothing and e-commerce have become the focus of the market? According to iresearch consulting the Chinese clothing electronic commerce development report of 2008, according to data, from the research B2C clothing online shopping into rapid growth since 2008, the clothing e-commerce site has reached thousands of large and small, is expected in 2009 B2C clothing network shopping market transaction volume reached 4.39 billion yuan, grew at an annual rate of 231.0%. Visible, the e-commerce bring the vibration of the clothing industry is, entered an unprecedented process of infomiatization and networking, clothing the business-to-consumer e-commerce operation mode has become a hot discussion. The brand model Brand pattern, that is, through the Internet platform independent brand clothing goods, and can be divided into two categories: one is the Internet enterprise e-commerce into the clothing brand, also known as the OEM mode, one kind is the traditional clothing enterprises to enter the clothing brand electronic commerce, also called derivative mode1. The sticker model represented by PPG. PPG founded in 2005, to combine traditional clothing retail and e-commerce, created a new menswear B2C direct sales model, to fill the gaps in men，s e-commerce, after that emerged a large number of shirt direct e-commerce platform, such as VANCL (VANCL), and other basic it is inspired by the PPG and guidance? Assets belong to light, heavy B2C companies in the channel of the company of light, is to build the brand development road, no entity shop, production outsourcing, companies retain only design, quali