a大学现代远程教育发展战略研究工商管理专业论文.docxVIP

RESEARCH RESEARCH ON THE DEVELOPMENT STRATEGY 0F MODERN D l STANCE EDUCAT I ON I N A UN I VERS I TY ABSTRACT Modem distance education iS a new education form with the development of network communication technology,it is the dissemination of knowledge and skills through satellite transmission，compmer network and wireless network technology,is an important means of constructing lifelong education system and education．A university is the first batch of China’S institutions of higher learning in modern distance education pilot，in 1 999 began to adopt market—oriented mode of operation of the pilot，after years of development，sending tens of thousands of talents for the society,has a good brand and social influence．But with MOOC， 020 and other new teaching mode，technology advancement and market segmentation, cooperation and internationalization,and the decline in demand of national adult higher education market，A University of modern distance education is facing new development strategy selection，to better serve the society． This thesis is in a comprehensive analysis of a University Modem Distance Education under the background of the advantages and disadvantages，the opportunities and challenges， comparative analysis may exist several possible development strategy：perfect development strategy,development strategy,elite strategy and a new development strategy,and choose the most suitable for innovative development strategy of Modem Distance Education in a university；and through of cost priority,focus and differentiation competitive strategy analysis， choose differentiation competitive strategy is the most suitable for the competition strategy of a university． The latest innovative development strategy refers to a University Modem Distance Education on the basis of existing development，inherit the brand advantage，the advantage of courses，the advantages of the service，outside learning center advantage，market advantage， social influence advantages，according to the society’S