翼支付战略转型分析.pdfVIP

Abstract With the fast-developing technology and more fierce competition within the industries, the lifecycle of a product is becoming much shorter than before and the boundaries between industries are fading away. It is a rational approach for an enterprise to implement strategic transformation when it is facing a declining profitability or a bottle neck against further development. As a third-party payment service institution, the Bestpay Co. Ltd, has come across the same dilemma as the other entities in the industry has done. In this scenario, Bestpay implemented the related industry transformation and established its business line in the Internet finance industry. With the help of its mature online and mobile payment techniques, Bestpay has built its own competency in this new field. This paper mainly applies the theories of strategic management to analyze the business model selection and transformation. The concepts of barrier model and premium model were introduced to explain the startup, change and extinction of a business model in a dynamic way. The analysis on how business models change provided the profound rationale for a firm’s strategic transformation. After the theoretical framework settled, the author took much effort to analyze the external environment and internal resources of Bestpay and concluded the rationale of Bestpay’s transformation and target market selection. Then, the author provided detailed description about how the transformation practice was implemented. In the end, the author concluded the points of Bestpay’s success and the potential risks related. The points are as follows:  Getting the related busi