多元服务价值视角下的服务企业效率评价研究企业管理专业论文.docxVIP

多元服务价值视角的服务企业效率评价的评价模型。第三，以32家旅游 多元服务价值视角的服务企业效率评价的评价模型。第三，以32家旅游 服务上市企业为样本进行了实证分析。以旅游服务企业为例，首先对本文 构建的服务效率评价模型进行验证，其次对旅游上市企业的服务效率现状 进行了分析，并给出了相应的对策和建议。 关键词：多元服务价值 服务企业效率评价 SBM网络模型 旅游上市企业 万方数据 RESEARCH RESEARCH oN SERvICE ENTERPRISES EFFICIENCY E、厂ALUATIoN BASED oN THE PERSPECTIVE oF MU工TIPLE SERVICE V：AJLUE ABSTRACT In the past decade，China’S Tertiary Industry get a rapid development，as a representative of the tertiary industry，Service industry is also growing with a high—speed，however,the fact that service efficiency is not high also increasingly prominent，it largely restricted the development of service enterprises．At the same time，the research of the service efficiency,its main purpose is the research to maximize the service value．Since the service product is intangible，variability,easy to disappear，the indivisibility of production and consumption,these determine we can’t ignore the value of customers，investors，partners and other stakeholders． Based on existing and summarizing researches，1 will complete three works in the research：Firstly,to build a service business efficiency evaluation model from the perspective of the multiple service value．Multivariate analysis through the concept of service value service enterprises，the relationship between body composition and pluralistic values between the value of the 万方数据 service service to a diverse service enterprises；build the model of multiple service value through analyzing its concept，constitute and the relationship between the value subjects；Then，build the service enterprises Efficiency Evaluation Model based on Multivariate service value perspective．The main idea of this model is that the service process is divided into two phases．Secondly, introduce SBM—network DEA model，DEA window analysis and super-efficiency DEA model to the service enterprise efficiency evaluation model．For multi-input and multi-output terms，DEA analysis method can reduce the error,avoid interference of the subjective factors，but the t