贝塔斯曼集团经营管理与企业战略研究传播学专业论文.docxVIP

ABSTF狐CTMost ABSTF狐CT Most Chinese are familiar with the Bertelsmann group，through its”China book club”．As one of the successful international media groups，Berteismann has strong economic strength，its scope of business involves a number of broadcast television，publishing，distribution，pnnting and services．It has a history of neady 1 80 years，which become a large multinational media group only 30 years time．At this stage，the Bertelsmann by virtue of the advantages of the system design has obtained the fast development．At present，the Chinese media industry is in a special penod of development，the Bertelsmann group expenence can provide a very good reference value for China Based on new institutional economics theory of the firnl as a t001．the Bertelsmann property right structure，govemance structure and corporate strategy conducts the research separately from a system perspective The thesis is divided into foMr parts： The first chapter mainly introduces the research purpose and literature review，this thesis research ideas and methods．The second chapter is mainly introduce the history and status of Bertelsmann。S operation．The third chapter selects in new institutional economics theory of enterprise as the research frame，research of property right，governance，Bertelsmann three strategic directions．Finally focuses on China’S media industry and the media group’S development status and trend，discusses the Bertelsmann can bnng to the development of China。S media group which beneficial enlightenment． Keywords：Bertelsmann；enterprise theory；system；enlightenment II 万方数据 目录摘要 目录 摘要 ．I ABSTRACT ．．． ．．．．．．．．．．．．．． ．．．．．．．．．．．．． ．．．．．．．．．． ． ．．II 目录 ．III 第一章绪论 一1 l。l选题目的 ．1 1．2文献综述 ．2 1．3研究思路及研究方法 ．3 1．4论文创新点 ．5 第二章贝塔斯曼集团经营管理现状分析 ．．7 2．1贝塔斯曼集团历史沿革 ．7 2．2贝塔斯曼集团管理结构分析 ．8 2．3贝塔斯曼集团经营现状分析 10 第三章贝塔斯曼集团企业制度与发展战略的制度经济学研究 13 3．1集团产权研究 14 3．2集团治理结构研究 18 3．3集团发展战略研究 22 第四章贝塔斯曼集团对我国传媒集团发展的启示 25 4．1国际传媒集团企业制度和发展战略优势分析 25 4．2我国传媒产业集团发展现状及趋势分析 28 4．3贝塔斯曼集团对我国传媒集团发展的启示 3l 第五章结语 39 致谢 一40 参考文献 ．．