健康历程中的资讯寻求行为以整合式ACE架构分析-图书资讯学研究.PDF

圖書資訊學研究7 ：1 (December 2012) ；129-170 ACE Information Seeking Behavior across Stages of Health: An ACE Analysis of Online Health-oriented Queries in Social QA Services 邱銘心 Ming-Hsin Phoebe Chiu Assistant Professor Graduate Institute of Library Information Studies National Taiwan Normal University 吳寂絹 Chi-Chuan Wu Doctoral Candidate Graduate Institute of Library Information Studies National Taiwan Normal University Abstract 隨著社會性問答服務網站興起 ，網路上搜尋消費者健康資訊 之行為也日益複雜 。本研究將Yahoo! 奇摩知識+ 醫療保健類別中 400 則問題內容分八個連續的健康資訊尋求階段 ，透過Kuhlthau 資訊尋求過程模式的理論透析 ，分析問題在行動 、認知及情感構 投稿日期 ：2012 年9 月15 日；接受日期 ：2012 年 12 月1 日 email: 邱銘心phoebechiu@.tw ；吳寂絹chichuanwu@ 129 圖書資訊學研究7 ：1 (December 2012) 面的特性 ，及問題的明確性 、急迫性與篇幅長度 ，以反映消費者 健康資訊需求表徵之本質 。研究結果顯示消費者健康資訊尋求行 為具有多重性任務的特質 ，而此種時間敏感性的特性 ，可作為健 康資訊提供者之參考 。 Consumer Health Information (CHI) seeking on the Internet is becoming more popular, yet very complex. With the emergence of the Social QA services, users are increasingly depend on online community for health information. With the ISP model as the theoretical lens, this study analyzed the content of 400 health-related questions collected from Yahoo! Answers. This study recognizes that CHI needs is time-sensitive and intends to analyze the content of questions of eight different health stages in action, cognition, and emotion dimensions. It further analyzes questions’ clarity, urgency and length. The findings show that CHI seeking is multi-tasking and non-liner. Diff