大同齿轮集团有限责任公司的竞争战略研究工商管理专业论文.docxVIP

Research Research on Strategy of Competition of TaTung Gear Group．LTD Abstract At present，China’s auto industry has risen rapidly,from auto～producing is motor power forward，and its components and parts industry,although the good development momentum，but compared with the development of the automobile industry is relatively backward，and has seriously affected the development of China’S auto industry,which auto parts industry for the development of enormous challenge． This paper is the auto parts industry in the current development trend，the Shanxi Datong Gear Group Limited Liability Company(hereinafter referred to Da gear)for the development of competitive strategy to analyse and explore．Firstly, Tatung Gear Group makes the basic situation，a competitive strategy on four basic theory,and a brief evaluation of the theory,then Datong gear of internal and external factors related to the use of the theory analysis．came out with Da Gear Group facing the external opportuniti es and threats，which have their own advantages and disadvantages．S wot comprehensive evaluation method used，the integration of these advantages and disadvantages of internal and external opportunities and threats，made in the leading products in Da gear gearbox and the engine car gear were on the operation of the production of low．cost implementation of the strategy and product di fferentiation strategy．Use of dynamic capabilities of the relevant knowledge of product differentiation and lOW．cOSt strategy in the gear is how to implement and control，in order to enable the strategic obj ectives of the gear can be smoothly achi eved Keyword：Components and parts industry； Competitive strategy；Dynamic competencies 插图清单图3．1 插图清单 图3．1 企业外部环境的分类 ．8 图3．2 大齿集团组织结构图 ．10 图3．3 中国GDP及汽车产量增幅变情况 ．1l 图3．4 波特“五力竞争结构模型 ．．14 图4．1 汽车变速箱技术平台及产品系列 ．．19 图4．2 大齿集团汽车变速箱的生产情况 ．20 图4．3 大齿集团的员工构成图 ．20 图4．4 大齿集团年销售收入变化情况 2l 图4．5 大齿国外重要的客户示意图 ．23 图5．1 2001——．2007年我国汽车变速箱进口额变化 29 图6．1 动态能力三要素 ．．34 图6．2 企业获取动态能力与市场机会 34 插表清单表4-I大齿