H公司（中国）木浆产品营销策略分析.pdfVIP

THE RESEARCH ON MARKETING STRATEGY OF PULP PRODUCT OF COMPANY H IN CHINA ABSTRACT In recent years, Chinas imports of wood pulp remains a very rapid growth rate. Company H (China) is mainly responsible for the promotion of commodity pulp from H group companies in China and Southeast Asian markets and business sales. With the growing competition, the challenge that the company H faces is also growing. With the development of enterprises, it also encountered a bottleneck in marketing. According to the practical problems of Company H (China) encountered in marketing practices, this paper analyzes the current trades on the market environment, competition, strengths and weaknesses, combined with the companys own development objectives and requirements ，we proposed a set of appropriate marketing strategies and in order to ensure that the related strategies can be implemented, a suitable future development of the companys marketing strategy is proposed. H Company (China) is facing several central issues. Product positioning and target market selection needs to be considered again; products of the company is rare; The price war in this industry intensified the phenomenon; Limited sales channels range of radiation response is lagging behind; Low level of modernization of logistics system, to be developed in the area of radiation. On the other hand, this paper also proposes the existence of aspects related to human resources, information systems and other issues. With the theory of marketing