成渝地区中小物流企业经营战略研究管理科学与工程专业论文.docxVIP

英文摘要ABSTRACT 英文摘要 ABSTRACT The views about status and role of SMLEs don’t agree with each other in China now，but it is commonly believed that SMLEs arc minor role in logistics industry who fill the market blank and have much limited development spaces that large 109istcs enterprises Call’t reach effectively．ARer study,a different view is brought up，which出Lrlks that they may very well become the main force of logistics industry and revive and exert great potentials through systematic strategic planning．separate SMLEs win certain growth chances by adopting resources-based strategy,attachment strategy,market niche strategy or individual market strategy；while,those who have favorable condition to gather together in logistcs parks c眦obtain integrated economic effects and have‘big and small’’advantages concurrently,even beat big logistics firms．It is thus clearly that the significance for studying SMLEs’business strategy means improving their competeneies，elevating their industrial status and helping all logistics enterprises achieve harmonious development． SMLEs in ChengduChongqing region are choosed as study object of this dissertation．First,in the theory缸lllle of TPL(third party logistes)System,we study the complex impact of external environment Oil SMLEs’management and the complex interrelationship between SMI．Es and stakeholder,sum up the general character of environment impact--trend,differentiation and chaos．Then，we sample five native SMLEs and analyse the actuality of their resourI瑚and capabilities．apply dissipative structure theory to evaluate也eir core competence systems qualitatively,particularly identify t11eir managers’abnomal mental model concretely,conclude that they lack resources with hi曲quality to upgrade their services．Next,we adopt SPACE Matrix to evaluate their total business position,establish the evaluation index system of SMLEs’core competence and evaluate也eir core competence with fuzzy comprehensive evaluation model，provide the programmatic plan fo