大学校园文化卡通形象设计与传播-包装工程.PDF

包 装 工 程 第 39 卷 第 22 期 72 PACKAGING ENGINEERING 2018 年 11 月 大学校园文化卡通形象设计与传播 孙亚云，白玉萍 （中国矿业大学，徐州 221116 ） 摘要： 目的 设计开发具有情感性的校园卡通形象，以此传播校园文化，凝聚校园精神，进一步增强学 生的归属感。方法 采用定性与定量相结合的方法，通过对国内外现有校园卡通形象的对比，以及矿大 校园卡通形象好感度的问卷调研，分析其在个性设计、载体、传播等方面存在的问题，最终得出校园卡 通形象设计具体的感性需求和与之对应的设计元素。结论 校园卡通形象是校园文化的重要载体之一， 我们应重视校园文化卡通形象在校园文化建设中的积极作用。充分运用独具特色的校园文化符号，在校 园文化卡通形象的设计、传播、物质载体等方面进行创造性地再设计，使之深入人心，引起学生对校园 文化与生活的回忆，产生情感共鸣，促进校园文化的传播与发展，塑造独一无二的大学校园文化。 关键词：校园文化；卡通形象；大学形象；设计与传播 中图分类号：J524 文献标识码：A 文章编号： 1001-3563(2018)22-0072-05 DOI ：10.19554/ki.1001-3563.2018.22.013 Design and Dissemination of Campus Culture Cartoon Image SUN Ya-yun, BAI Yu-ping (China University of Mining and Technology, Xuzhou 221116, China) ABSTRACT: The work aims to design and develop the emotional cartoon image of campus, so as to disseminate campus culture, agglomerate campus spirit and further enhance students sense of belonging. Through the combination of qualita- tive and quantitative method, based on the comparison of existing campus cartoon images at home and abroad, and the questionnaire investigation of the favorability of cartoon image in China University of Mining and Technology, the prob- lems in character design, carrier and communication, etc. were analyzed. Finally, the specific perceptual demand of cam- pus cartoon image design and the design elements corresponding to it were found out. As the campus cartoon image is one of the important carriers of campus culture, we should attach great importance to the positive effect of campus culture cartoon image on the construction of campus culture, make full use