全球软件市场展望（英文版）.pdf

Global Software Market Perspectives Strictly private and confidential 1 Key Sector Takeaways and Commentary 2 Recent Software Transaction Trends 3 Public Market SaaS Analyses 4 Key SaaS Metrics 5 Appendix A: GP Bullhound SaaS Index 6 Appendix B: Software Public Comps by Category Appendix C: GP Bullhound Software Report 7 Overview, Software Credentials Team 2 Our Views on Current Trends in Software  Software consolidators are actively pursuing MA to build out their software platforms, acquiring new products and point solutions in order to deliver market-differentiating, comprehensive product suites to their customers  Sizeable software players are driven to capture a larger percentage of their enterprise customers’ wallet share by adding and offering a comprehensive set of products – The platform strategy is particularly evident in the human capital management, enterprise resource planning and marketing sof tware spaces » HCM – Asure Software/iSystems, Bullhorn/Connexys, Workday/Pattern Technologies » ERP – Aptean/Apprise, Sage/Intacct » Marketing – SAP/Gigya, Sizmek/Rocket Fuel  Many of the software consolidators have built vertical businesses on their platform: most notably, Salesforce in the financial services industry – Others include: Oracle in construction and in utilities; Verizon in telematics  Vertical SaaS companies, in particular focused on construction, education, government, healthcare, and real estate sectors, continue to see strong demand from their customers/users, and interest from investors and strategic partners – The nature of vertical SaaS customers tends to be 50 very sticky with long project terms an