中国移动支付调查报告.pdf

2017 MOBILE PAYMENT USAGE IN CHINA REPORT Smart Life: A Cashless Reality August 2017 DISCLAIMER: DATA, SAMPLES, AUTHOR AND COPYRIGHT Based on comprehensive sampled data from WeChat Pay from January to June 2017 in 324 Chinese cities, Tencent Research Institute analyzed the development and penetration of mobile life in China. Tencent Research Institute (TRI) is the social-economic research branch of Tencent. TRI dedicates most of its efforts to better understand how technology, with the internet in particular, has changed and will change Chinese society. Based on WeChat Pay data and an online survey of 6,595 respondents, Ipsos observed user behavior and consumer use cases of the cashless lifestyle. Ipsos, an independent worldwide research group founded in France in 1975, specializes in media brand communications, customer loyalty, marketing, public affairs research, and consumer survey management. The Chongyang Institute for Financial Studies at Renmin University of China (RDCY) analyzed the formation, status, future and implications of China’s cashless society. RDCY, established in 2013, is a think tank which recruits former political leaders, leaders from the banking industry, and preeminent scholars as senior fellows for the study of finance. 1 Smart life is a lifestyle that connects the online world and the real world seamlessly via the mobile internet, cloud computing, and other advanced technologies resulting in the free flow of information, materials, and capital across time and space, resulting in daily life becoming richer and more convenient. Mobile payment is the core element supporting this lifestyle. Statistics from the Payment and Clearing Association of China show that from 2013 to 2016, the number of transactions made through non-banking