小企业如何信息化.ppt

* * * * * * * * * * * This diagram is derived from Gartner’s e-business hype cycle which some of you maybe familiar with. This has been altered to reflect the development of B2B e-marketplaces. As B2C models began to develop and new breed of businesses were established to cater for the e-commerce requirements of businesses. E-marketplaces offered companies the opportunity to transfer their offline relationships online, using new technologies developed mostly in-house by the e-market maker. In return the company, depending on whether a buyer or supplier, would pay a fee on either a transactional basis or subscription basis. The size of the B2B opportunity fuelled the hype further and many planned and completed a move to public company status. As the hype heightened, this drew the attention of big multinational companies, fearing that they might be missing the boat. Consortia lead initiatives began in late 99 early 2000 and changed the e-marketplace landscape dramatically. I will talk more about this later. The dot com and tech stock share fallout lead to a general malaise of all things internet first in B2C markets and then into B2B market. The first signs of e-marketplace failures came with failures in Europe like Efdex in food and in the US with the closure of Chemdex early this year. We are expecting continuing announcements and I will highlight some of the other public failures later. * * * * * * * * * * 电子商务和电子集市 网络营销是电子商务的组成部分 中小企业应考虑参与电子商务和电子集市 * 电子商务发展趋势 Year 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Integrated e-business ecosystems Trough of disillusionment Slope of enlightenment Plateau of profitability Peak of inflated expectations Dot-com share fallout Internet WWW True value models emerge Consortia-led EMPs Dot-com starts Independent e-marketplace shakeout Investor disillusionment B2C IPOs 1997/1998 US B2B EMP IPO 1998/1999 Businesses Consortia-led failures EU EMP B2Bs 19