全球娱乐传媒产业行研 中英文双语版.pdf

1.1 全球娱乐传媒产业概述 1.1 Overview of the global entertainment and media industry 自2010 年以来，全球经济情况开始走出经济危机带来的长期影响逐渐恢复 生机。伴随着这一经济复苏趋势，全球的娱乐传媒产业市场也在逐渐稳定增长。 根据普华永道会计事务所行业统计及预测，全球娱乐与传媒市场规模 2011 年增 长率为 4.9% ， 相比于 2010 年增长率 4.5%略有提高，并且这一增长加速趋势在 未来数年中还将不断扩大。这一现象预示着随着经济的恢复，人们对于文化娱乐 的消费需求也正在与日俱增，全球文化娱乐市场在经历了经济萧条带来的冲击后， 正初步恢复其往日的生机。 Ever since the year of 2010, the global economic condition has recovered from the long-term influence of the economy crisis and gradually come to life. Together with the trend of economy recovery, the market of the global entertainment and media industry has been enjoying a steady growth. According to the statistics and forecast by the PwC, the market size of global entertainment and media industry has experienced a growth rate of 4.9% in 2011, and this shows a small increase compared to the growth rate of 4.5% in 2010; at the same time, the tendency of this accelerated growth will expand in the following years. This phenomenon predicts that people’s demand of cultural entertainment will increase along with the recovery of economy. The market of global culture and entertainment has begun to return to its former prosperity after the shock of depression. 但不同于以往的是，随着影视制作发行技术的进步以及新兴的娱乐传媒市场 的兴起，我们认为这个传统行业将迎来一次全新的蓬勃发展，而这次行业发展的 重心也将不再只局限于过去的传统娱乐传媒市场。随着发行技术的进步，以及世 界文化交流的普遍化，娱乐传媒产业的发展重心将越来越多的面向国际市场，娱 乐传媒企业间的跨国合作也将成为未来行业商业模式中的一种潮流。 But what differs from the past is that, as the development of film production and issue technique and the appearance of the emerging entertainment and media market, we believe that this traditional industry will embrace a brand new flourish. As the progress of the issue technique, and the generalization of the global culture exchange, the development focus of entertainment and media industry will turn towards the international market more and more, an