网络经济时代下的传统企业电子商务化.pdf

网络经济时代下的传统企业电子商务化 作者：未知 目前越来越多的企业已经充分认识到，在以计算机、通信、网络为代 表的信息产业快速发展的时代，实现电子商务是企业能够在愈演愈烈 的全球化市场竞争中得以生存、发展的必由之路。电子商务不仅对于 传统企业的管理，如计划、组织和控制产生了影响，而且对于企业的 研究开发、采购、生产、加工、制造、存储、销售以及客户服务也产 生了巨大的影响。本文从电子商务对传统企业带来的影响这一角度， 对传统企业实施电子商务的实施方法、过程简要说明，结合电子商务 自身的特点和中国企业的现状，对传统企业的电子商务转型进行分 析，对生产型企业、营销型企业如何实施电子商务策略作一研究，从 而引起传统企业对电子商务的重视。 关键字：电子商务；传统企业；企业网站建设；企业转型；生产型企 业；营销型企业 ABSTRACT :Present more and more enterprises have already fully realized, in the fast-developing era of information industry represented by computer , communication , network, it is an only way that enterprises can be survived , developed in the globalization market competition of growing in intensity to realize e-commerce 。 E-commerce not merely to traditional management of enterprise, such as planning, organizing and controlling and exerting an influence, and the research and development , purchase , production , processing , making , storing to enterprises, sale and customer service have exerted an enormous influence 。 This text, from e-commerce to this angle of the influence that traditional enterprises bring, implement the implementation method of e-commerce , course brief illustration to traditional enterprises, combine characteristic and current situation of Chinese enterprise , e-commerce of oneself , make the transition and analyse to traditional e-commerce of enterprise, to productive enterprise, how implement electronic business strategy is it study to act as marketing enterprise, thus cause the attention to e-commerce of traditional enterprise. keywords: E-commerce; Traditional enterprises; Enterprise ’s website construction; Enterprises make the transition; Productive enterprises; Marketing type enterprises 目录 1.绪 论………………………………………………………………………… …….. 1.1 电子商务与传统企 业…………………………………………………………… 1.2 国内外企业发展电子商务概 况………………………………………………… 1.3 传统企业实施电子商务的障 碍………………………………………………… 2.我国传统企业为什么实施电子商 务…………………………………………….. 2.1 传统企业发展电子商务的优 势………………………………