CBRE：全球企业租户普查报告.pdf

GLOBAL OCCUPIER SURVEY 2015/16 Building Advantage Through Global Insight CBRE RESEARCH 2016 marks the launch of CBRE’s suite of commercial real estate occupier surveys for the Asia Pacific, EMEA and Americas regions. This report consolidates our regional research to deliver a synthesized global view of comparative insights on occupier strategies, trends and perspectives from around the world. EXECUTIVE SUMMARY CBRE analyzed responses from 402 executives managing corporate real estate (CRE) portfolios around the world with the goal of identifying both leading and trailing CRE priorities, practices and strategies to better understand trends and inform future actions. Our investigation revealed three dominant global themes that are highly reflective of this group: 1) Macro Perspective. Today’s globally connected businesses are heavily weighing macroeconomic fundamentals over local metrics and regional sentiment. Global economic uncertainty leads executives’ Emerging markets remain favored destinations. challenges. The variability and volatility of today’s With a the majority of respondents projecting portfolio global economy is challenging executives as they seek stability ahead, those growing are favoring India and to align their companies’ naturally long-range real Southeast Asia. Respondents in EMEA and Asia Pacific estate strategies with increasingly agile and short-range will be making location decisions with lower costs enterprise agendas. in mind, and those in the Americas will be making decisions with talent in mind, also. 2) Employee-Centric Thinking. As advanced technology and human talent converge, employees’ roles are becoming more strat