病人生态系统：了解身体、情绪和社会影响健康状况（英文版）.pdf

CATALYSTS DRIVING SUCCESSFUL DECISIONS IN LIFE SCIENCES PATIENT ECOSYSTEMS: UNDERSTANDING THE PHYSICAL, EMOTIONAL AND SOCIAL IMPACT OF HEALTH CONDITIONS EDGE OF INSIGHT SEPTEMBER 2017 PATIENT ECOSYSTEMS: UNDERSTANDING THE PHYSICAL, EMOTIONAL AND SOCIAL IMPACT OF HEALTH CONDITIONS PAGE 2 CONTENTS 01 02 03 04 EXECUTIVE SUMMARY THE PATIENT ECOSYSTEM IN FOCUS: EXPLORING THE HIDDEN AND WHY IT MATTERS PATIENT CENTRICITY WORLD OF SUFFERERS 05 06 07 08 LETTERS TO MY MAKING CONNECTIONS: NEW ALTERNATIVES FOR CONCLUSIONS CONDITION: AN IBS HOW CONDITIONS LINK TO SUPPORT: SOCIAL MEDIA PERSPECTIVE ANXIETY AND DEPRESSION PATIENT ADVOCATES © 2017 Kantar Health 01 EXECUTIVE SUMMARY PATIENT ECOSYSTEMS: UNDERSTANDING THE PHYSICAL, EMOTIONAL AND SOCIAL IMPACT OF HEALTH CONDITIONS PAGE 4 A VALUABLE WAY TO FULLY COMPREHEND THE COMPLEXITY OF HUMAN BEHAVIOR—WHAT DRIVES IT AND HOW IT CAN BE IMPACTED—IS BY TAKING A MULTI-FACETED RESEARCH APPROACH THAT SEEKS OUT NOT JUST WHAT PEOPLE SAY, BUT WHAT THEY DO AND HOW THEY FEEL IN ORDER TO ARRIVE AT NEW AND UNIQUE INSIGHTS AND UNDERSTANDING.