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HARNESSING
REVOLUTION
Creating the
future workforce
Ellyn Shook and Mark Knickrehm
Strategy | Consulting | Digital | Technology | Operations
HARNESSING
REVOLUTION
CREATING THE FUTURE WORKFORCE—TODAY
Digital has already delivered a major blow to businesses
slow to respond. There’s more to come. The very concept
of work is being redefined as different generations enter
and exit the workforce amidst a rapidly changing
technological landscape. Responsive and responsible
leaders must act to harness the power of the Fourth
Industrial Revolution for long-term advantage and
shareholder value. Mindful to put their people first, at the
center of change. The new leadership imperative is clear:
Create the future workforce. Now.
The Fourth Industrial Revolution will create winners and losers. Both organizations and
individuals. Seismic shifts will wreak havoc in some local and national economies and may even
contribute to social unrest. Tackling myriad issues involved in organizations won’t be easy. And
the global economic context isn’t helping.
2 | Harnessing revolution
At the very moment the global economy should have achieved a boost
thanks to digital—from 2004 to 2014—labor productivity growth slowed
significantly. In 30 of the 31 advanced economies it declined from a 2
percent average annual growth rate from 1994 to 2004 to a 1 percent
1
average. The immediacy of today’s workforce challenge is compounded by
recent macroeconomic trends that show overall sluggishness: The
revenues and profits for a sample of the largest 1,2
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