品牌管理讲座资料.pptVIP

Victoria’s Secret: Objective Get men to buy women’s underwear.. 让男人去买女人的内衣. Intensification by weaving the ideas together将不同的IDEA组织在一起 Publicise unheard-of response to world’s first online fashion show advertised during the SuperBowl 在Superbowl期间发布广告， 告知公众世界上第一个网上市装秀 Summary小结 Interplay and intensification improve results 相互影响和强化提升最终结果 Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 品牌世界时一个感觉的世界， 它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度 Day in a Life, Snap, Points of