商战制胜之道 英约翰·G.费舍.pdfVIP

梦彝攀 露 41 曰 汽 r 峨 侧 赚j垂C 峨 | | | | | | j 丫午 祺 THESUNDAY 泰晤士报商务版 HowtoBeatYourCompetitors 商战制胜之道 约翰 .c ·费舍 著 范贵红 苗祥波 译 长 春 出 版 社 贝塔斯曼亚洲出版公司 contents tothereader introduction ·····································…·… u 1.benchmarking:somedefinitions····‘··········……2 fourtypesofbenchmarking···························…8 definewhatyoumean “‘·二‘’.”“’“’‘·”””“’二‘“·‘’‘16 2.whysetbenchmarks?···························.·……20 reasonstobenchmark ·····，···，····················。二22 functionalexamples ····.··……’二’·’二‘“’·“·“二二‘”’·24 focusonperformance “二‘·‘”·’…’·‘’·’4二‘“二‘“·‘26 successfulusersofbenchrnarknrgtechniques ··……二‘’‘·32 theBradfordStudy ··· ·，·················