鉴于CIS战略下的辽宁地域文化旅游形象的塑造-美术学专业论文.docxVIP

In view of the CIS strategy of liaoning regional cultural tourism image In this paper Abstract In recent years, with the development of economy and the progress of the society, the regional tourism scenic spot and branding scenic spots is becoming a global travel consumers focus on primary factors. Along with the vigorous development of tourism and tourist destination of the increasingly fierce competition, product competition to brand competition gradually by the past, the past is given priority to with a city of a scenic spot of the regional tourism competition to the overall cultural image competition. Thus, distinctive, unique and attractive tourism characteristic image planning design, become a tourist destination with one of the important conditions of competitive advantage. Competition in the tourism products has been increased to the trend of regional competition, how to set up the liaoning tourism overall cultural image, promote the city brand, is the development of liaoning tourism market development ability, the key to tourism. Cultural tourism image is an important factor in forming the audience drive tourism. For a long time, the fuzzy image orientation leads to the liaoning cultural image of urban tourism is incomplete, hindered the development of tourism industry in liaoning province, and even cause the unstable phenomenon of economic development. Aiming at the situation, the liaoning province tourism administration in July 23, 2014 formally to the social from all walks of life the swim in liaoning Liaoning tourism theme slogan worthwhile . This undoubtedly to the urgent need of liaoning tourism image positioning ushered in a new form. However, with only a tourism slogan and logo is no cultural tourism image of integrity. Excellent tourism culture image should, rooted in the soil of regional culture, with the most simple, most real native language, through our thought consciousness, psychological surface will travel audience subconscious lead out, ins