金融危 机中消费电子渠道的重要性教程 教案.pptVIP

* 金融危机中消费电子渠道的重要性 The Importance of Consumer Electronic Channels During the Economic Crisis 中国零售连锁领导者 The Leading Mobile Retailer in China 二 消费电子行业供应商的新机会 New Opportunities for Suppliers in the Consumer Electronic Industry 中国零售连锁领导者 The Leading Mobile Retailer in China 1. 在中国靠外销出口的手机及消费电子工厂，现在应加大国内品牌的分销，市场和零售投入，满足中国市场需求。 For factories depending on exporting business in the cell phone and consumer electronics now should be to increase domestic brand, distribution, marketing and retail investment, to meet the Chinese market demand. 2. 供应商应与迪信通专业连锁店一起 拓展 T3 – T6级市场。 Supplies should expand the retail stores together with D.phone in T3-T6 market. 中国零售连锁领导者 The Leading Mobile Retailer in China 3. 中国的电子工厂可以依靠成本(平面，TV，互联网）较低的优势，去创立品 牌，尤其是到T3 – T6 级的市场中去推广自己的消费电子品牌。 Chinese electronics factory can rely on the low costs (print, TV, Internet) to build domestic brand, especially to the T3 -T 6 market to promote its own consumer electronics brand and to increase brand awareness. 4. 零售商可以为供应商提供包销，ODM 和自有品牌的服务。 Retailers can provide exclusive sales, original design manufacture and own-brand services. 三 做为消费电子领域中手机行业的运营商的渠道策划及调整 As the field of consumer electronics, cell phone operators are to plan and adjust the sales channels 中国零售连锁领导者 The Leading Mobile Retailer in China 1. 因3G时代的到来，运营商由2个增加至3个，竞争加剧。 Coming with 3G network, operators increased from two to three, the competition is also increased. 2. 运营商的工作 Cell Phone Operator’s Work 中国零售连锁领导者 The Leading Mobile Retailer in China 2G用户 2G Customers 3G 3G Customers 新用户 New Customers 3. 运营商的营销策略 Marketing Strategy of Cell Phone Operators 1）产品及服务：好的技术支撑与网络覆盖， 差异化的产品分割（商务，时尚，技术型，蓝领，行业，老年人） Products and Services: good technical support and network coverage, differentiated products division (commercial, fashion, technology-based, blue-collar, industry, old age pe